RSAC: Partners Make The Art of Possible, Possible

The RSA Conference is here again, and I am thrilled about the opportunity to connect with our #CiscoPartners, customers, and colleagues old and new. The theme for RSAC this week is ‘The Art of Possible’, and it really resonates with me because together with our valued partners—we enable what’s possible for our customers to achieve their business outcomes.

Cisco at RSA Conference 2024

As in past years, Cisco has an extensive presence at #RSAC24. If you are here onsite, we would love to connect with you. Stop by our main Cisco booth in the North Expo Hall at the Moscone Center, Booth #5845 or visit us at Booth #926 in the South Hall. Across both booths, you can chat with security experts, see live demos, and listen to many in-booth theater sessions. Sign up for a tour of the RSA Conference Security Operations Center secured by Cisco.

Across RSA Conference this week, AI is a key topic across many of the sessions, and for good reason. According to our latest Cybersecurity Readiness Index, 90% of organizations say that talent shortage continues to be a key issue. There’s an opportunity for our partners to close these gaps with their security expertise and services, leveraging the capabilities of AI.

Jeetu Patel, Executive Vice President of Security & Collaboration and Tom Gillis, Vice President & General Manager of Cisco Security Business Group will have a keynote session, “The Time is Now: Redefining Security in the Age of AI” today, May 6th at 4:10p.m. PT.

Cisco + Splunk, Better Together

I know Splunk has been a top of mind for our partners since the announcement of the acquisition and even more so since the acquisition closed just a couple of months ago.

As part of our activation this week, we are sharing the benefits of our two organizations coming together. Partners will hear more about how we are helping customers accelerate their journey towards a Security Operations Center (SOC) of the future with the integration of Cisco XDR and Splunk Enterprise Security (ES). This integration will speed investigation and remediation capabilities, improving digital resilience.

We have also announced Cisco AI Assistant for XDR, which helps security analysts make faster, more informed decisions about security threats. These innovations deliver enhanced services capabilities for Cisco Partners and bolster managed services offerings built on Cisco XDR.

Building on our Security Innovation

By now, I hope all Cisco Partners are aware of Cisco Hypershield which we announced on April 18th (if not, please check out our partner blog and review our Partner FAQ). Hypershield is a revolutionary new innovation with AI built in from the beginning to secure data centers and clouds.

This week at RSAC, we are sharing additional capabilities for Hypershield. Many attacks derive from unknown vulnerabilities, with Distributed Exploit Protection, Hypershield will be able to identify and block those attacks within runtime workload environments. Partners who want to learn more and are onsite please stop by our booths in the North and South Hall for a demo of Cisco Hypershield.

The Difference Between “Can” vs. “Should”

In February at Cisco Live EMEA we introduced Cisco Identity Intelligence. Announced at RSAC this week, in limited availability, customers will be able to leverage Cisco Identity Intelligence in Duo to protect against identity-based attacks. Additionally, we are making the user experience more frictionless with Duo Passport. All these capabilities are part of our User Protection Suite.

You can learn more about what these announcements include by reading our press release and access additional resources by visiting the Launches & Announcements partner community page.

Promises Kept, Simplifying Your Experience

Our partners’ profitability and experience is critical to us at Cisco. You can position these innovations along with our compelling profitability programs and offers like Security Deal Registration to maximize your margins. Take advantage of the discounts that can be achieved when selling Cisco’s Security Suites.

We also shared at Partner Summit that we are focused on simplifying the security deal registration process. We now have our Cisco Security Concierge Support in place to make it even easier for you to take advantage of the discount differentials available when registering your security deals.

Partners can leverage the new streamlined Cisco Core Security specialization as an easy way to get trained and enabled on Cisco Security. As we head into Cisco Live US, we will have much more to share in terms of new enablement resources—so stay tuned.

Our hope is that our innovation at #RSAC will enable #CiscoPartners to continue to have outcome-focused conversations leveraging the capabilities that are realized with the Cisco Security Cloud.

We’d love to hear what you think. Ask a Question, Comment Below, and Stay Connected with #CiscoPartners on social!

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